moser trainiert.
| moser trainiert. |
moser trainiert.„Einer muss sich immer quälen: entweder der Leser oder der Schreiber.“ (Wolf Schneider) In der Schreibwerkstatt von Melanie Huber, frühere Chefredakteurin der Zeit online-Redaktion, legte sich unsere PR-Abteilung kräftig ins Zeug. Unsere Zielvorgabe: die perfekte Pressemitteilung. Denn für unsere Leser wollen wir nur das Beste.
Kerstin Böhning, Erika Maier, Sibylle Frank und Stefan Jakob waren dazu eingeladen, rund um das Thema Pressearbeit zu diskutieren, Texte zu kreieren und – auch das wurde gelernt – auf der Suche nach der inneren Ruhe zu meditieren. Zugleich erhielten Katrin Schroers, Katharina Lübbe und Elvira Weber, unsere drei Projektmanagerinnen, einen Einblick in das Arbeiten der PR-Kollegen.
Im Vordergrund des Seminars stand die Frage: Wie schreibe ich die perfekte Pressemeldung? Auch wenn wir den ein oder anderen theoretischen und bisweilen auch überraschenden Umweg nahmen, so haben wir uns doch ganz sicher ein gutes Stück weiterentwickelt auf unserem Weg zum ausgereiften Pressetext. Wolf Schneider wäre stolz auf uns.
Bookmarken Sie diese Seite:     
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| File [/images/stories/header/mk_header/ci91_a62.jpg] has score [0] | |
| File [/images/stories/header/mk_header/ci94_a62.jpg] has score [0] | |
| File [/images/stories/header/mk_header/ci95_a62.jpg] has score [0] | |
| File [/images/stories/header/mk_header/ci96_a62.jpg] has score [0] | |
| File [/images/stories/header/mk_header/ci97_a62.jpg] has score [0] | |
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| File [/images/stories/header/mk_header/ci9_a62.jpg] has score [0] | |
| Highest scored file is [/images/stories/header/mk_header/ci168_a62.jpg] with score [2] min=1 | |
| -> [ci168_a62.jpg] | |
| -> [ci168_a62_01.jpg] | |
| -> [ci168_a62_02.jpg] | |
| -> [ci168_a62_03.jpg] | |
| -> [ci168_a62_04.jpg] | |
| Transition effect used, show stops at last image after [1] loops. | |
| Parameters | ModuleMode=smart Option_SmartScoreLimit=1 OutputMode=images Slideshow=1 Slideshow_EffectHold=1 Slideshow_EffectTime=2 Slideshow_MaxLoops=1 Slideshow_RandomOrder= Slideshow_TransitionType=fade Slideshow_TransitionEffect=sineIn Slideshow_AreaSize=manual\|resize Slideshow_AreaWidth=600 Slideshow_AreaHeight=290 FoldersDefault=/images/stories/header/mk_header Localize=0 FilePrefix= FileExtension=.jpg ComponentFilter=0 UseDefaultImage=0 FileDefaultImage= FileAltText=Werbeagentur,Würzburg,Werbung,Marketing,Website,Internet,PR,Suchmaschinen-Marketing,Pressemitteilungen,Messestand-Gestaltung UseRandomDefaultImage=0 FoldersRandom= Slideshow_RandomImagesNr= Output_ImageToolTips=0 Output_ImageToolTipScript=1 HTMLCode= RulesCustomID= RulesDateTime= InstanceMode=multi-page InstanceGroup= moduleclass_sfx= css_class_tooltips= css_zindex=100 Option_Captions=0 Option_Injections=0 mootools=0 Debug=2 |
| For support visit: | http://support.pillwax.com/open-source |
| LICENSE: | This software underlies special licensing terms: http://technology.pillwax.com/license. |