Strategic Advice
| Strategic Advice |
Leave it to the experts.
When we start working together with our customers, we like to torment them a little. Sound strange? Maybe - but we see it as a necessary evil. After all, our strategic advice begins with us getting to know your company, your staff and your product in order to develop a clear brand profile.In theory, that means:By strategic advice, we understand the fundamental basics that are necessary in order to create a communicative brand. For this purpose, we need to know what constitutes your company and how your product is positioned. But we take it a crucial step further: we find out what the public perception and assessment is of your company/product. How does the public view and understand your product? Because it is only possible to sell a brand that is accepted. And we have a very clear and simple recipe for this acceptance: a consistent and harmonic marketing mix that impacts and works at all conceivable levels. The basis for this and the guiding principle behind this is drawn up according to a very clear strategy.In practice, this means:We hijack your management staff for a consultation. In other words: we hold a brainstorming session, and workshops, which help us to familiarise ourselves with your values and your aims. We carry out market scans, SWOT analyses (strengths, weaknesses, opportunities and threats) and a polarity profile. When we can see things from your viewpoint, we turn towards the viewpoint of the prospective customers. We analyse the results, draw comparisons, identify potential gaps – but also opportunities.And we admit, this is the phase when we are guaranteed to get on your nerves! This will be down to the many discussions, our insistence on digging deeper and our annoying habit of scrutinizing every little detail. And of course questions, questions, questions. And what does this achieve? It provides answers to the following questions: - What is the current standpoint? - What do we know about the competition? - Where do we want to go? That's what we call positioning.It is essential to define the target group. It is not without reason that we sometimes make your own staff, field representatives and trade the target group. For it would be a grave mistake to omit these decisive links in the chain. A concept must be carried at all levels – only then can we successfully make the market sit up and pay attention. This involves a variety of tasks. And it is why we carry out both inside-out and outside-in marketing. Targeted actions that produce effective results. As we said: leave it to the experts.
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Zitat Sabine Moser:
"Gute Kreation ohne fundierte Strategie macht für mich genauso wenig Sinn wie eine gute Strategie ohne Idee und Umsetzung. Spannend und erfolgreich wird´s, wenn strategisch, konzeptionell sauber gearbeitet wird, die kreativen Ideen die Dinge auf den Punkt bringen und effizient umgesetzt wird."
