Public Relations
| Public Relations |
What the papers say is true.
Everything communicates. And this is one of the reasons why we take all aspects of public relations extremely seriously, as they are one of our key means of communication.
"If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday', that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations!" We are well aware of the enormous influence of public relations on the end user. Which is why we scatter the seeds of our output carefully and selectively amongst the public – nothing is random, nothing is left to chance. We proceed according to a strategic PR timetable, which has been drawn up based on the results of your company profile. We also incorporate core statements, Reason-Why, definitions of the target group hierarchy and media groups, the classic PR structure and various other instruments. As soon as the core messages have been specified, we define the application options – both vertically with in-depth PR, and horizontally with a broad distribution of press releases. We believe in being proactive. Our PR is an example of continuity and creativity - with consistent communication that is honest and offers long-term brand enhancement. We see a well-researched press distribution list and a conceptual interaction with the editorial staff on equal terms as the essential basis for effective PR. Both in terms of the media and in terms of our customers. Our PR portfolio ranges from classic PR through to events, promotion, sponsoring, cooperation, crisis PR, fund raising, international PR, radio, TV, online, press conferences. There is no marketing instrument that will achieve a higher rate of credibility than the press. Which is why we do PR - not advertising Bookmarken Sie diese Seite:     
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Zitat Andrea T. C. Vogler:
"Public Relations bedeutet immer ein offenes Ohr zu haben - für den Kunden natürlich, aber vor allem für Journalisten, Leser, Verbraucher - eben die relevanten Teilöffentlichkeiten. Erst wenn ich deren Ansprüche, Wünsche und Herausforderungen verstanden habe, kann ich gezielt kommunizieren."
Zitat Kerstin Böhning:
"Aufrichtigkeit und Respekt sind - ohne jeden Pathos - für eine erfolgreiche Unternehmenskommunikation ebenso wichtig
wie Kreativität und Kontinuität. Und zwar gegenüber dem Kunden und der jeweiligen (Presse-)Öffentlichkeit."
