moser rolls out the barrel.

moser rolls out the barrel.


moser rolls out the barrel.


August is beer garden time. And August is also Caravan Show time, at least for anyone interested in the camping scene. As is well known, our advertising agency supports two of the big players in the sector - dwt-Zelte and FRANKANA. Year after year this brings us back to the trade show in Dusseldorf - and this year is no exception.

This year we once again got stuck into dwt's new show stand with them and gave the exhibition area a fresh new look with a welcoming beer garden and new MBM furniture. So that retailers, customers and journalists could feel really at home with dwt our creative team set the stand in a gigantic flower meadow. Here, the birds twittered (really!) and hostesses in fetching dirndl outfits served cool draught beer and crisp baked pretzels - that's the way to survive the crazy pace of a trade show. And for very special guests we had some gingerbread hearts produced with the dwt look. We also developed an online competition with great prizes.

Our agency sent invitation to retailers all over Europe. People were available to speak to from the various countries. Our press pack is equally international. We have put together information in five languages. There's only one thing we didn't translate: O'zapft is!

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