| Every little helps |
Every little helpsTogether with the promobil editorial office we produced an exclusive coverage about FRANKANA’s camping equipment to show the differences in weight. The motto: every little helps.It was a golden opportunity for FRANKANA and us to get the readership’s attention of this high-circulation key media. The wholesaler was able to present himself as a specialist with a wide range of camping and recreation-oriented products. In the run-up PR-guy Stefan Jakob and the promobil editorial office prepared a profile of FRANKANA’s range of products. The selected articles were put on the scales one by one and then checked against the weight of conventional products. The article in promobil joins our series of exclusive arrangements with specialised press and local media, like a coverage in ADAC Freizeit mobil or an interview in the Mainpost. |