moser is training on the job.

„Somebody always has to suffer: the reader or the writer.“ (Wolf Schneider). In the workshop of creative writing of Melanie Huber, former chief editor of ZEIT-online, our PR-department put it’s back into it. Our aim was to create the perfect press release. As we only want the best for our readers."

Kerstin Böhning, Erika Maier, Sibylle Frank and Stefan Jakob had been invited to discuss, to create and to find their inner calm – which is an important part in the creative work flow. At the same time, our colleagues from the project management team, Katrin Schroers, Katharina Lübbe and Elvira Weber got an insight in the work of  their PR-colleagues.

The most important item of the seminar was the question: how to write the perfect press release? Even if we did not get theire straight away, we learnt a lot on our way to an ingenious press release. Wolf Schneider would have been proud on us.

---

Bookmarken Sie diese Seite: