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Press and public relations |
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Press and public relations
Outstanding, different, surprising and convincing – that’s indispensable for our public relations, too. And we act in quite varying communication channels.
Press relations
Our communication measures address the whole band of camping media. We arranged co-operations and promotions such as raffles with every important magazine. For instance, readers may win the product in a raffle and in the same time the public is informed about the novelty One-Chem. In the next step we take journalists by surprise with elaborate product packages – including a press kit and an inventive gift. This is our chip pass to contact journalists and talk about further editorial topics, such as interviews or product tests. We had a photo shooting especially for the press kit and upcoming distributions.
Public relations
Furthermore we contact opinion leaders of the camping industry face-to-face and provide them with product samples and handouts. We ask them to test the products and talk about their impressions. They receive as well much more than a dry product sample, but an attractive package including a gift that makes them smile.
Moreover, we take an active part in selected camping boards on the internet and start online discussions with the users about the product. We even offer the product on camping grounds and talk to the campers.
"To me bright ideas are part of successful PR. The ideas of the PR group at moser kommuniziert. are – and I really mean it – the best I’ve ever heard for the last 20 years."
Jon Oakes
CEO
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