One-Chem: Kreation

One-Chem: Kreation

Creation

“Once again a new chemistry for toilets?” That’s what customers might say about our new fast seller.
“This is something really innovative – give it to me!” That’s the response we’d like to hear about One-Chem.

No doubt, we must stand out, be different, surprise and convince. We are sure that the product will be successful. But German campers first have to test it, before they buy it. We want to achieve this with a creative concept which is absolutely unexpected within the industry by staging the two founders and inventors of this innovative toilet chemistry. With their faces and speech balloons we present them as likeable men with brains in this aseptic world. With One-Chem they developed a really clever product and they demonstrate and recommend it warmly with their dialogues.

We adapted the British label for the German market and produced a product leaflet and a sales folder for the dealers, as well as an advertisement concept for the media.

Moreover, we created a slogan that calls a spade a spade: “Essential, the chemistry is right!”


Bookmarken Sie diese Seite:
Del.icio.us! Google! Live! Facebook! Mister-Wong! Twitter! LinkedIn!