GWF

GWF

GWF

For the Winzergemeinschaft Franken e.G, one of the largest wine-growers' associations in Germany, we are responsible for overall public relations and also stage-manage regular events. Our PR strategy was initially developed and adopted in a joint workshop.

The tightrope that we are walking lies in the differences between the individual target groups and the resulting media to be implemented. Our priority is internal communication with the more than 3,000 wine growers of the association. We carry out external communication over the regional daily press, trade publications and the tourist industry, through to cross-regional specialist wine industry – on the one hand addressing end users directly, but also the B2B sector of the specialist interest media – and the relevant media in the huge food retailing industry.

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