Freudentrauben

Freudentrauben

Fruitful charity campaign

Idea and concept of Aktion Freudentrauben arose in 2009, when GWF celebrated 50th anniversary, and the winegrower collective determined to support needy families in Franconia with a charity campaign. We planned the entire campaign starting with appearance, radio campaign and several activities around the anniversary celebration, and accompanied the first successes.

Meanwhile, the original idea of an anniversary campaign turned into an independent charity union giving hope for needy children and families in Franconia. Permanent attendance and increase of this aim is still our challenge. However, the short-term effort now turned into a long-term concept. It is essential to gain partnerships with companies for enduring support and co-operation with Aktion Freudentrauben. Moreover, the potential donators should be adverted to the campaign automatically.

With buttons and saving boxes, flyers and displays placed all around Mainfranken we will attract attention of the broad public and remind people of the good cause. A blog will address an even bigger target audience. A new CI with corresponding letterhead turns Freudentrauben into an independent an self-assured institution with a sustainable future. We’re proud of this campaign und are always happy with the supported families.


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