dwt-tents

dwt-tents

"From bland to brand"

This was the title of the first concept that we developed for the Baunatal tent manufacturer, the Winneknecht family in 2000.  And we worked systematically at the brand development until that concept was fulfilled. The initially less well known brand is now regarded as one of the largest providers in the caravanning/tent sector.

Starting with strategic advice, a brainstorming with the owners and the drawing up of a master plan, we set ourselves strategic objectives and created a unique brand image: we overhauled the logo, the corporate image and defined a claim.

But this type of brand needs constant nurturing and continuous further development. Our greatest concern was to create a consistent brand image at all levels, generate high recognition values and ensure that the crucial target group, the trade, were included in all communications.

Bookmarken Sie diese Seite:
Del.icio.us! Google! Live! Facebook! Mister-Wong! Twitter! LinkedIn!