CIG Internet

In 2005, the Web site caravaning-info.de was given a makeover. Our relaunch saw a complete overhaul of not only the content of the Web site, but also the design and programming. We also converted the existing structure to a Content Management System.

The aim of this site was to give much-needed support to newcomers to the caravanning world, as well as awakening further interest in this type of holiday. Which is why it offers a glossary, logotypes and beginner's information as well as detailed travel reports.

We also want to support experienced campers by offering new and useful information, e.g. on legal matters, driving safety, tips and tricks, insider knowledge, accessories, etc.

The clever navigation structure enabled us to reconcile both target groups. Our design also saw us trying out new avenues. The homepage offers alternating images using Flash animation. The screen design is based on the current media campaign. Regular search engine marketing ensures the high ranking of the site in search engines.

This increases both the entertainment and the information value and ensures that the CIG site is THE interactive information portal – for existing as well as for prospective camping fans. And in order to ensure that that's the way things stay, we are also continuously expanding the site and updating it with the latest news.

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