BRITA Print

BRITA Print

Print

Based on our newly defined visual worlds, we created a range of materials for the print sector. From a comprehensive product brochure over the new filter medium purity, to application brochures and the respective data sheets on the products, which are also available in a range of languages.  In this case, the decisive factor was also to emotionalize the technical world and – based on the image level – to give the applications a human angle.

The posters that we created for the trade were the optimum vehicle for these new image worlds. Headed by a superordinate image motif, each application is also given a testimonial motif.

The superordinate image motif does not therefore show what many would expect – i.e. water filters. Quite the contrary: the freshness and purity of filtered water are conveyed on a very human and emotional level.

The same applies to the image motifs of the individual product groups, which completely focus our attention – the coffee machine, water dispenser or dishwasher only serve as a background motif. Once again the purity of BRITA filtered water is "personified" by our attractive female models.

This was followed by the development of a flyer, which drew attention to the fact that old devices should be replaced, and a teaser postcard for the new application area, "Cooling".

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