BRITA Public relations

BRITA Public relations

Public relations

Due to the different application areas of the BRITA professional products, the public relations work for this sector is extremely diverse. Internorga, Europe's largest fair for modern catering and food services, offered the ideal opportunity to hold extensive discussions with the editorial staff and gain an overview of the various specialized media, their profiles and their public. These included a range of publications from the hotel/catering industry, over canteen catering, event catering, school catering, etc. - through to trade publications for the bakery, vending or coffee sectors.

We now supply selected key media with effective press releases, compose exclusive stories, e.g. interviews with various management figures at BRITA, texts on various themes, such as cost-effectiveness, vending operators, etc. We also support the company all the way in its commitment with regard to the innovation prize "Vending Star".

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